Our Brand System

When you buy a 7-Eleven franchise you buy two things. Firstly a brand name that's recognised around the world and secondly a business system that works, one that provides more support than most other franchise networks.

We find the site and fit it out

7-Eleven’s expert Real Estate team chooses sites that are convenient to customers.  Once we have secured the lease, our Marketing team design the layout of the store and our Construction team fit it out with all the equipment needed to run a 7-Eleven store.

The franchisee is licensed to operate the store according to the rules set out in the 7-Eleven store agreement.  As a franchisee, you are responsible for keeping the store equipment spotlessly clean and performing some very basic maintenance.

We provide full training

Before you take on a 7-Eleven franchise, you have to successfully complete the 7-Eleven Franchisee Training Program. This comprehensive program provides you with in-store experience, complemented with classroom training. You will learn about the importance of delivering excellent customer service along with the systems and processes you must follow to run a 7-Eleven store. The cost of this training is included in the initial 7-Eleven franchise application fee.

We offer 24 hour support

7-Eleven provide plenty of support to assist you in running and building your business. A District Manager who has expertise in 7-Eleven retailing will visit you twice a month to share information, monitor performance and work with you to help you build your business. In addition, the 7-Eleven 24/7 Support Centre provides telephone assistance 24 hours a day, should you have an issue you need help with.

We do the payroll

Although many 7-Eleven stores are family operated, or run with a business partner, it is usually necessary to employ part-time or full-time assistance. As a franchisee, you will be responsible for hiring employees and all payroll expenses. To make managing your payroll as easy as possible, 7-Eleven provides the convenience of a payroll service for franchisees.  The information processed by the 7-Eleven payroll service is based on the information provided by franchisees via the back office computer system. The payroll system generates payslips and records employee’s superannuation entitlements.

We help with book-keeping

7-Eleven maintains book-keeping records for your store on your behalf. From your daily banking, 7-Eleven pays for all approved operating expenses and merchandise purchases. Regular reporting of trading results, merchandise category performance and franchisee financial statements are also provided monthly. In addition a BAS calculation sheet is provided quarterly.

We negotiate with suppliers and provide recommended layouts

To help maximise sales and profit, our team of Category Managers negotiate prices with suppliers, provide recommended product range and layouts tailored to your customer and store.

We have exclusive brands

7-Eleven proprietary brands, Slurpee and munch, are exclusive to 7-Eleven stores, giving customers even more reasons to visit. Franchisees can make the most of the additional customer traffic these brands drive, by always ensuring they are well presented and in stock, to maximise the extensive marketing support that these brands receive.

We provide advertising and promotional support

Our Marketing team is focused on driving more customers to 7-Eleven stores. The marketing plan includes regular advertising and in store promotions, as well as supply of all in store promotional material. Franchisees can then maximise their sales and profit by ensuring they are well stocked and have all promotional material on display.

Be part of the 7-Eleven family

With more than 480 stores across Victoria, New South Wales and Queensland, you’ll be joining our large 7-Eleven family. We hold state meetings twice a year to share our plans, listen to your feedback and provide an opportunity to network with fellow franchisees.